In order to ensure that websites are able to work across different devices, business owners are now adopting responsive web design. Website designers therefore make it their duty to create sites that are easy to use and navigate. Recent research findings have indicated that more people are taking up mobile use to access the internet as compared to the desktop computer users. This means that any business hoping to succeed on the online market platform has to seriously consider responsive web design. A properly optimized website which can be accessed from several platforms has many benefits for the user and the owner as well. Below are discussed the various benefits that can accrue from responsive website design.
Guarantees Better User Experience
Internet users are easily able to browse through a website with responsive design. This, in turn, makes them be able to access whatever they need faster and therefore improve their overall browsing experience. Websites are usually ranked on search engines depending on the time spent by users on the site.Good usability and ease of access for a website will definitely mean that visitors will browse the site for long.This logically translates to better ranking for your website.
Enhances Social Sharing
Social media marketing has become the pillar of online branding nowadays. It is no wonder that most business owners are going out of their way to encourage its clients to engage on social media platforms. The web designer who is able to create a site where users are able to share content on social sites easily will, therefore, reap the maximum benefits. Responsive website design is the only way to ensure this happens, resulting in the enhanced online presence and increased opportunities for selling your product.
Eliminates Duplication of Content
Some business owners have chosen to have separate mobile websites from the one accessed by desktop computers. This is accomplished by creation of two separate urls, after which you’ll have to copy the same content on both websites. This is both cumbersome and wastes resources. It can be avoided by creating a responsive website which can work on all devices. Your website will, therefore, enjoy a boosting in SEO rankings across different search engines.
Reduces Page Loading Time.
Most search engines use the page loading speed to rank websites. Sites that take more time to load are less preferred to those that take less time. And its usually very inconveniencing to browse through sites that take longer to load its pages, making many users to avoid them in the first place. Responsive website design will generally improve page loading speed, implying that the rating of your website will be enhanced as well.